sony now loses $18 for every ps3 sold

linkThe article links to this articleSony now loses 6 cents for every dollor of ps3 hardware sales.They expect to reduce the production cost by 15% by march.Combined with software sales, Sony is making a nice profit :)Nice drop from the $40 loss posted not too long ago.sony now loses $18 for every ps3 sold
Everytime I see these things, it's never official. :( BRB----------EDIT :
Thanks for the links. This seems to be on the up and up. :PHere is the article for SW :P :''February 4th, 2010 at 1:14 pm - Although the PlayStation 3 Slim has prompted a resurgence in Sony's home console business, prompting 10.8 million PS3 sales in just nine months, the console is still losing money for the company. At least, the console's hardware is losing money, since software sales turn this into a profit. However, this hardware loss is nowhere near as significant a loss as it used to be. Following the console's price-cut to $299 in the US and the release of the revised hardware with the PS3 Slim, Sony has been able to reduce it's loss to $18 on each console sold in the US. Although it's harder to work out in the UK with 17.5 per cent VAT to think about, with the higher price and the current dollar-to-pound exchange rate, it wouldn't be out of the question to suggest that the console is turning a profit in Britain. This piece of information is found within an interview with Sony's Chief Financial Officer Nobuyuki Oneda, who explained that the company expects to continue reducing the production costs of the PS3 by 15 per cent by March 31st 2011, which is expected to result in ''tens of billions of yen.'' It was then revealed that Sony loses approximately six cents for every dollar of PS3 hardware sales, or $18 for every $299 console sold in the States. This means that with the console's approximate attach rate of seven games per console, the company is now earning a healthy profit on the PS3's combined hardware and software sales.''

sony now loses $18 for every ps3 sold
yeah im pretty sure its correct. If not I apologize
Thats true but they also just posted a 827 million dollar profit.
[QUOTE=''SolidTy'']Although the PlayStation 3 Slim has prompted a resurgence in Sony's home console business, prompting 10.8 million PS3 sales in just nine months, the console is still losing money for the company. At least, the console's hardware is losing money, since software sales turn this into a profit. However, this hardware loss is nowhere near as significant a loss as it used to be.[/QUOTE]I have a feeling a lot of people will ignore this sentence. :P
[QUOTE=''Lionheart08''][QUOTE=''SolidTy'']Although the PlayStation 3 Slim has prompted a resurgence in Sony's home console business, prompting 10.8 million PS3 sales in just nine months, the console is still losing money for the company. At least, the console's hardware is losing money, since software sales turn this into a profit. However, this hardware loss is nowhere near as significant a loss as it used to be.[/QUOTE]I have a feeling a lot of people will ignore this sentence. :P[/QUOTE]
well its progress when it came out didnt they lose 200 per console
[QUOTE=''murat8'']well its progress when it came out didnt they lose 200 per console[/QUOTE]thats correct
[QUOTE=''Lionheart08''][QUOTE=''SolidTy'']Although the PlayStation 3 Slim has prompted a resurgence in Sony's home console business, prompting 10.8 million PS3 sales in just nine months, the console is still losing money for the company. At least, the console's hardware is losing money, since software sales turn this into a profit. However, this hardware loss is nowhere near as significant a loss as it used to be.[/QUOTE]I have a feeling a lot of people will ignore this sentence. :P[/QUOTE]What sentence?:?Anyways, the PS3 is losing a ton of money, lolz, lolz, lolz. :P----------....
I will edit my first post and tweak it to show that part, lol...but SW has a habit of being blind where it wants to be blind. :P
a minor loss....but seems that they make profit as a whole in the gaiming department maybe, they can give consumer another price cut? It磗 not as crazy as it sounds...$50 or something like that
[QUOTE=''SolidTy''][QUOTE=''Lionheart08''][QUOTE=''SolidTy'']Although the PlayStation 3 Slim has prompted a resurgence in Sony's home console business, prompting 10.8 million PS3 sales in just nine months, the console is still losing money for the company. At least, the console's hardware is losing money, since software sales turn this into a profit. However, this hardware loss is nowhere near as significant a loss as it used to be.[/QUOTE]I have a feeling a lot of people will ignore this sentence. :P[/QUOTE]What sentence?:?[/QUOTE]The part I bolded, I increased the size this time around.
[QUOTE=''Sokittoya'']linkThe article links to this articleSony now loses 6 cents for every dollor of ps3 hardware sales.They expect to reduce the production cost by 15% by march.Combined with software sales, Sony is making a nice profit :)Nice drop from the $40 loss posted not too long ago.[/QUOTE]



$18 million per console? Really? What, are they putting in nuclear reactors now?



No, no, I kid. I know they still lose money. It's not really news.
[QUOTE=''Lionheart08''][QUOTE=''SolidTy''][QUOTE=''Lionheart08'']I have a feeling a lot of people will ignore this sentence. :P[/QUOTE]What sentence?:?Anyways, the PS3 is losing a ton of money, lolz, lolz, lolz. :P----------....
I will edit my first post and tweak it to show that part, lol...but SW has a habit of being blind where it wants to be blind. :P[/QUOTE]The part I bolded, I increased the size this time around.[/QUOTE]Dude, I know. :P :lol: Why did you edit out the rest of my post, it gives away my joke. :P
Sorry, I guess my joke wasn't as apparent as I thought. :PI said ''what sentence'', since you said ''people will ignore the sentence''. I thought when I said ''I would edit my first post'' and that ''SW has a habit of being blind''I gave the joke away. My bad either way for not making my joke more clear. :PFinally, I ended my joke with ''Anyways, the PS3 is losing money, lolz, lolz, lolz.'' I thought that was a dead giveaway as well.:P
I did edit my first, original post by the way, highlighting what you pointed out, except I also put it in Blue at the top of the page...but I guess you missed that I did that also, along with the other stuff. :P It's all good. :)
Yes, SW will ignore that sentence though, no doubt, I agree. :)
Cha ching
by the time the console becomes profitable, MS will cut the price of the x360>>>>> Sony shall cut the PS3 price >>>> the profit is gone .............. this chasing game will never end, but sadly MS is always a step ahead.
[QUOTE=''djsifer01'']Thats true but they also just posted a 827 million dollar profit.[/QUOTE]the company as a whole did... not the videogames divisionit also will be very difficult to figure out how much their videogames division makes... since they have combined that division with their PC division
[QUOTE=''djsifer01'']Thats true but they also just posted a 827 million dollar profit.[/QUOTE]



There's no way the PS3 generated that kind of cash.. :lol:
Quite sad that 3 years on and theyre still losing money on it. To the gamer, the addition of that expensive blu ray drive hasn't paid off imo.
[QUOTE=''Anjunaddict'']Quite sad that 3 years on and theyre still losing money on it. To the gamer, the addition of that expensive blu ray drive hasn't paid off imo.[/QUOTE]while that may be true... its hard to argue that the ps3 isnt the best value for your buck
[QUOTE=''ogvampire'']while that may be true... its hard to argue that the ps3 isnt the best value for your buck[/QUOTE]I think I read the Sony Games Division is at 200+ Million out of that 827 Million, from another Sony Sales thread. I'm not into sales, but it's around this first page.There was a link in that Sony Official 33.5 Million PS3's sold thread.